About a year ago, I was in the same position many of you are in right now.
I was watching my Google traffic crash thanks to AI overviews, and I started looking for another reliable way to bring people to my websites.
Then I noticed something strange.
Almost everything in my personal Facebook feed came from pages and accounts I didn’t follow.
The content matched my interests—but I had never signed up to see it.
That stopped me.
Because if Facebook was filling my feed with content from unfamiliar pages, it meant Facebook was distributing someone’s content to strangers all day long.
The reach hadn’t disappeared.